This year brought many changes to marketing automation. More companies are using marketing automation, and those numbers are growing. According to Apteco’s Trend Report 2014/2015 Data Driven Marketing, only 33% of respondents are currently using mark...

28 Dis 2016

The Most Important Marketing Automation Highlights of 2016

As content marketing evolves, one thing gets clearer and clearer: Good content doesn't just “float to the top”. It doesn't automatically get people’s attention. You’ve got to promote it.

7 Jan 2016

How to Promote Content in 2016

As another year draws to a close, I find myself with two options for today’s post – a look back, or a look forward. There is merit in both approaches, of course, but I have decided to go with the latter – 2015 has happened, and I sincerely hope that ...

22 Dis 2015

3 Social Marketing Predictions For 2016

You click send on the email you spent hours writing, re-writing, and editing. You hit publish on the blog post that took you two days from start to finish. No, you don’t normally spend two days writing every single blog post but you did on this parti...

25 Nov 2015

9 Timeless Persuasion Techniques to Use in 2016

It almost feels as if I’m talking about Christmas in September as I start to write this post – but, just with our winter marketing campaigns, the better prepared we are, the better results we’re likely to achieve. And so, there are precisely 72 days ...

25 Mei 2016

Riding The Rio Wave: Planning Your Olympics 2016 Marketing Campaign

If there was ever a time to start branching out your social media marketing efforts, then surely it has to be at the start of a New Year. And since this will be my last post for January, this really is the last opportunity I have to bang the New Year...

1 Feb 2016

2 New Social Networks To Consider For 2016

Every morning I log into my personal email account and see a flood of messages. I see messages from blogs I am subscribed to, newsletters I have asked for, competitions I may have entered and of course messages from friends and family. Which emails d...

11 Mac 2015

A 20-point Checklist to Make Your Blog Posts Feel Like Notes From a Friend

Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (...

9 Mac 2015

Structuring URLs For SEO

Oh, you brave affiliate marketers. Trying to outdo major corporations with only your passion, hard work and marketing savvy. It’s no little thing, what you’ve undertaken. You need all the help you can get. Just remember: One tool won’t make the...

5 Mac 2015

The 27 Best Free Marketing Tools for Affiliates